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Topic: Newsletter
Atlanta Classic Cars Anniversary Celebration!

The weekend Atlanta Classic Cars is celebrating 40 years in business! Pretty amazing! As a part of our celebration we have brought in a selection of classic Mercedes-Benz vehicles as well as a couple of superstar SLS gullwings. Hover over the image to see the year and model.

The showroom is open on Saturday if you would like to take a look. This is a limited time engagement as all of the beauties go back to their owners next week!

Mercedes-Benz Club of America- European Delivery GLC300 Raffle

Are you a member of the Mercedes-Benz Club of America? I have a great reason for you to join! You could win a 2016 Mercedes-Benz GLC300 and a trip to Germany!

Once you are a member of the MBCA you simply log on and buy as many $50 tickets as you want! I bought two. I  didn’t win the AMG GT S last year so I am probably due for a win this time.

If you happen to win instead of me, you can order your GLC from me and I will help you plan an awesome European Delivery Adventure!

If you decide to join the Club use my reference number and I get a free month of membership. C119523

The Best Way to Buy a Car – Shop for your Salesperson!

Mercedes sales

Do you see all of those happy Mercedes-Benz Owners? I know they love their cars and they also enjoyed the experience at the dealership. Why? Because they worked with me! I am a sales professional with a passion for my product.

I thought I would try something a little new and give advice on how to buy a car. Here is one way to make the process easy and enjoyable. Shop for your salesperson!

When you are looking for a place for dinner you look at reviews online. When you are looking for a salon you ask friends for referrals. A car is an expensive thing to buy…why leave it to chance by walking in the door of a dealership without knowing what you’ll get?

Do you know what dealership you’re going to visit?

If you know what dealership you want to visit, check out their website. There should be an “about us” or “meet our staff” section. Look for a friendly face, someone with common interests, someone who has been there a while or whatever makes you feel comfortable. Here is my profile from AtlantaClassicCars.com. I look friendly, right?

Or, check our DealerRater.com. You can look at all of the dealerships around town and see reviews for the whole place as well as specific salespeople. Look for features that matter to you. Do you want efficient? A family atmosphere? Quick responses? Attention after the sale?  Here is one of my recent reviews:

“Jesse and ACC…what a world class team!”

My wife and I had narrowed down her choices to a BMW 320i and the CLA 250.  We test drove both and told Jesse about our comparison.  Rather than trying to inject her opinion, or downplay the competition, she highlighted the features of the Mercedes.  She was a consummate professional, listened to our observations and in the end, was a key deciding factor in buying the CLA 250. She also showed us the service department which was world class in itself.  I will definitely recommend Jesse and Atlanta Classic Cars   They make a great team!

Ask a Friend!

You know someone that drives the brand you are interested in purchasing. They should be able to recommend their salesperson or someone at the dealership who can steer you towards a good salesperson.

Post it on Facebook! If you mention that you are car shopping you are bound to get opinions. My customers can share my page on Facebook for easy referrals! I send presents when you send customers!

Ask Your Service Advisor!

Many of my new owners come through the service department. They have had a Mercedes for years, feel comfortable with their advisor and ask for a recommendation when the time comes for their next car. Service Advisors and Salespeople often work closely together everyday and your advisor can match you with someone you would like.

Now Call or E-mail the Salesperson!

You’ve found a friendly face and are ready to go shopping. Call ahead! If the salesperson knows you are coming they can clear their schedule, pull up a car you would like to see and be ready. If I know you read my reviews online and specifically want to work with me I am going to work even harder to make sure you have an excellent experience!

There you go! Now you are ready to have an excellent purchase experience with a salesperson that you know can help you find the right car. No guessing, no fear, just fun and excitement! Good luck!

(Also, if you are shopping for a Mercedes-Benz you can just go ahead and call me now. No research necessary!)

Have a Great Weekend!

I have gathered all of my Red, White and Blue to celebrate Independence Day!

2016 Mercedes-Benz Model Names, Launch Dates

For Model Year 2016 lots of Mercedes-Benz models are getting new names. I have detailed this once before with a chart but I thought I would add a little more detail.

The sedans are the basis for the new names. The SUVs start with the GL pre-fix and add the associated sedan for size. The 4-Door coupes get the CL prefix and the 2-door roadsters get the SL prefix.

Obviously there are exceptions:

  • The G-wagon stays as-is. No one tells the G to make changes!
  • The SL cannot be the SLS so it stays as the SL-Class.
  • The GL and SLK will not change until next year when they get refreshed/redesigned.

Launch Schedule for new 2016s: (subject to change and change without notice)

  • C-Classes – August/September
  • E-Class – Available now
  • CLS-Class – July
  • S-Class – August (Mercedes-Maybach S600 available now)
  • SL-Class – July
  • SLK-Class – July
  • CLA-Class – October
  • GLA-Class – October
  • GLC-Class – November (pictures this month!)
  • GLE-Class – August/September
  • G-Class – October
  • GL-Class – August
  • AMG GTS – Available Now

As always, keep an eye on the MBUSA Future Models Section for the latest info!

Happy New Year! It is 2016 in Mercedes-Benz World!

The first of the 2016 models have arrived at Atlanta Classic Cars and there are a lot more on the way! Now is the time to do your research, see what’s new and get in an order if you want to be the first one to have the latest and greatest!

The AMG GTS is here!

AMG GTS

The first 2016 E-Classes have arrived!

The 2016 Mercedes-Maybach S600 is on the showroom floor!

Atlanta Maybach

There are also a flurry of releases just on the horizon. Check out the Future Vehicles section at MBUSA.com for the best pictures and current information.

Don’t be that last to know about the C63 AMG, GLE-Class and coupe, SLC-Class and more!

Win a Mercedes AMG GT S through the Mercedes-Benz Club of America!

mercedes benz club member

Are you a member of the Mercedes-Benz Club of America? I have a great reason for you to join! You could win a Mercedes AMG GT S! There are lots of other reasons but let’s focus on the amazing raffle price for 2015!

Once you are a member of the MBCA you simply log into the website and buy as many $50 tickets as you want! I bought two. I’m feeling exceptionally lucky. Then, when I win, I simply contact the dealer of my choice (me) and place my order!

If you happen to win instead of me, you can order your AMG GT S from me and we both kind of win!

If you decide to join the Club use my reference number and I get a free month of membership. C119523

Mercedes-Benz Wins Three World Car Awards!

Mercedes-Benz took home three trophies at the World Car Awards announced at the New York International Auto Show this week! “The World Car Awards (WCA) are more than just an awards program. The WCA’s judging panel is made up of 75 prominent automotive journalists from around the world that form a global community of experts.   The jurors ensure the integrity and credibility of the awards but also serve as an important resource for the industry with a focus on excellence and innovation on a global scale.”

2015 World Car of the Year: Mercedes-Benz C-Class

2015 World Luxury Car: Mercedes-Benz S-Class Coupe

2015 World Performance Car: Mercedes AMG GT

“Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG, Head of Mercedes-Benz Cars said, “The C-Class is a best seller that has always been a trendsetter in the premium medium-size category. This is true for the new C-Class as well. It comes to the starting line with qualities usually reserved for higher-class automobiles – ecologically, technically and also with regard to comfort and driving pleasure. It embodies what we understand modern automotive luxury made by Mercedes-Benz to be and has all the prerequisites to be a huge success. Accordingly we are extremely delighted of winning the honour of WORLD CAR OF THE YEAR.”

Read My Reviews at DealerRater!

If you’ve been reading my blog, you know I am into the cars but maybe you don’t know if I am a good sales consultant. Here you go!

Jesse Cannon-Wallace

And if you would like to write review, please do that too!

Cathy Ellis and Atlanta Classic Cars

Recognized as one of the top women business owners in America, Cathy Ellis leads Atlanta Classic Cars with a combination of gentility and tenacity. This formula has served her, and the business, well during the past 25 years.

The daughter of Mercedes-Benz dealer and founder of Atlanta Classic Cars, John Ellis, Sr., Cathy was exposed to her career path at an early age. Through her father, she gained valuable insights into the business and inherited a passion for success. Although he warned her that car sales is no place for a woman, she set her sights on dealer ownership and has made her own definitive mark on the industry.

After graduating from the University of Arizona, Cathy worked at a small Volkswagen dealership in Illinois, developing the expertise and hands-on knowledge needed to move ahead. In 1988, she moved to Atlanta to assume ownership of Atlanta Classic Cars in Decatur. Under her direction, the dealership grew to become one of the largest Mercedes-Benz retailers in the United States, and among the largest woman-owned dealerships in the country.

After four years of planning, consumer research and customer demands shaped the design for the new Duluth location for Atlanta Classic Cars, Atlanta Classic Cars moved to the $15 million facility in Gwinnett County after outgrowing its Decatur home. The current location opened July 2003, with an expansion for the Pre-Owned facility and Collision Center completed in 2006.

According to Ms. Ellis, “While others might say Atlanta Classic Cars is a success in spite of the fact that I am a woman, I believe it is successful, in part, because I am a woman.”

Ms. Ellis embraces Mercedes-Benz corporate-wide commitment to improving one-on-one service and recognizes relationship building is critical to dealership growth. She considers her greatest business accomplishment to be the familial atmosphere of Atlanta Classic Cars, which has led to the longevity of staff and the loyalty of customers. “We care about each other and our clients,” said Ms. Ellis. “And that keeps everybody coming back.”

Thank you Cathy, for making Atlanta Classic Cars the place that it is today. You will be missed.  -Jesse Cannon-Wallace, ACC since 2003

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