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Recognized as one of the top women business owners in America, Cathy Ellis leads Atlanta Classic Cars with a combination of gentility and tenacity. This formula has served her, and the business, well during the past 25 years.
The daughter of Mercedes-Benz dealer and founder of Atlanta Classic Cars, John Ellis, Sr., Cathy was exposed to her career path at an early age. Through her father, she gained valuable insights into the business and inherited a passion for success. Although he warned her that car sales is no place for a woman, she set her sights on dealer ownership and has made her own definitive mark on the industry.
After graduating from the University of Arizona, Cathy worked at a small Volkswagen dealership in Illinois, developing the expertise and hands-on knowledge needed to move ahead. In 1988, she moved to Atlanta to assume ownership of Atlanta Classic Cars in Decatur. Under her direction, the dealership grew to become one of the largest Mercedes-Benz retailers in the United States, and among the largest woman-owned dealerships in the country.
After four years of planning, consumer research and customer demands shaped the design for the new Duluth location for Atlanta Classic Cars, Atlanta Classic Cars moved to the $15 million facility in Gwinnett County after outgrowing its Decatur home. The current location opened July 2003, with an expansion for the Pre-Owned facility and Collision Center completed in 2006.
According to Ms. Ellis, “While others might say Atlanta Classic Cars is a success in spite of the fact that I am a woman, I believe it is successful, in part, because I am a woman.”
Ms. Ellis embraces Mercedes-Benz corporate-wide commitment to improving one-on-one service and recognizes relationship building is critical to dealership growth. She considers her greatest business accomplishment to be the familial atmosphere of Atlanta Classic Cars, which has led to the longevity of staff and the loyalty of customers. “We care about each other and our clients,” said Ms. Ellis. “And that keeps everybody coming back.”
Thank you Cathy, for making Atlanta Classic Cars the place that it is today. You will be missed. -Jesse Cannon-Wallace, ACC since 2003
The AMG GT S is here! Our AMG trainer brought it by this morning for both technical and retail training. We offered to store it for the weekend while he is out of town. (nice of us, right?) So, come take a look! It is parked in front of my office.
Everyone wants to work for the best! I certainly understand. There is something about that Giant Star that draws you in!
With MBUSA moving to Atlanta and planning to hire hundreds of new people you might be wondering how to get in on that? Well, here is the website. Good luck!
I know that I am 10 years late to the party, but I finally joined Facebook! I thought it would be an easy way for clients and Mercedes fans to connect with me as well as keep up with shorter updates.
Please look me up, like my page, share with your other friends!
Welcome to the neighborhood! I look forward to the proliferation of Giant Stars all over Metro Atlanta!
For those who haven’t been keeping up the latest MBUSA scuttlebutt, they have officially announced the move to metro Atlanta! The first temporary offices are expected to open this summer, with the major construction project to be completed by 2017.
This will move the US headquarters closer to our factory in Tuscaloosa and our shipping hub in Brunswick. How exciting!
When I tell clients that the vehicle they ordered is on the way from Germany, I usually add a disclaimer about “barring any catastrophe” it should be here in 10 days. This is that catastrophe! This vehicle transport ship was in danger of capsizing so they had to run aground to save it! Good news, no Mercedes aboard. However, it still turns my stomach to look at it!
With the holidays behind us it is time to look forward to 2016! Yes, 2016. I work in model years and we are already halfway through 2015! I can’t wait to see what amazing advances Mercedes-Benz will make in technology, safety and design.
It has been a great year. Thank you to all of my readers, clients and fellow enthusiasts! See you next year!
This beautiful new 2014 CLA250 was stopped in Atlanta traffic when a pickup truck plowed into the back bumper doing 60 mph! The first thing the driver heard after the accident was the mbrace operator asking if he needed help and the police arrived a few minutes later. He walked away from this accident with only a bruised forearm. The car however, is not looking so good. It was towed into the Atlanta Classic Cars Collision Center today and it looks scary! I am so glad that my client is ok…and he has already picked out his next Mercedes-Benz!
Atlanta Classic Cars is now an authorized Sprinter dealer! We have hired an experienced Sprinter service advisor, Sprinter tech and Sprinter manager and our first shipments of Sprinters are now available for sale! (They only come two at a time so it takes a while to build up an inventory!)
As a Sprinter owner myself I am a big fan and excited to be able to bring more people to this impressive addition to our fleet.
Take a look at the Sprinter website and see if you can find the perfect combination for your business or personal use!
Certified Pre-Owned Mercedes-Benz vehicles are an incredible value. They have been through a 165 point inspection, reconditioned, serviced and have an extended warranty. Now they are an even better value! Mercedes-Benz has just announced that they will have unlimited milage on the Certified Pre-Owned warranty! Please visit the Mercedes-Benz Certified Pre-Owned site for all of the fine print.
Here’s how this works…You get 5 years, unlimited miles of coverage from the original purchase date. So, if the car is 2 years old, you have 3 years and unlimited miles of coverage. Do you know someone who drives 30 or 40 or 50,000 miles a year? This would be the best thing that ever happened to them!
We also have Certified Pre-Owned special interest rates, payment waivers and included maintenance to sweeten the pot! Now is the time to act! Check out my Certified Pre-Owned inventory and let me know which one is calling your name!