Jesse Cannon-Wallace

DuPont’s Global Automotive Color Popularity Report 2010

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As the global automotive coatings leader, DuPont issued its 58th Global Automotive Color Popularity Report, which lists silver and black in tight competition for the title of “world’s most popular car color.”

The top 10 global vehicle colors are as follows:
1. Silver – 26 percent
2. Black/Black Effect – 24 percent
3. White/White Pearl and Gray – 16 percent each (tie)
5. Red – 6 percent
6. Blue – 5 percent
7. Brown/Beige – 3 percent
8. Green – 2 percent
9. Yellow/Gold – 1 percent
10. Others – <1 percent

The North American chart below shows that white is #1 for the fourth year in a row. Keep an eye on Brown/Beige…I hear it is up and coming!

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Jesse Cannon-Wallace

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