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Topic: 2010 E-Class
2010 E63 AMG Pricing Announced


Mercedes has just released the pricing for the 2010 E63. Starting at an MSRP of $85,750 it is about $2000 less than the 2009 E63. At only $166 per horsepower it is a great value.

NADA October Car of the Month – 2010 Mercedes-Benz E350 Review

“Their product line-up speaks volumes about the quality and sophistication of their company. Who needs a catchy tagline when the entire product line-up truly defines the brand and speaks for itself?”

“With the right mix of sportiness and horsepower, matched perfectly with the most luxurious interior package available today, the E350 is a class leader.”

“The hand polished wood trim and aluminum instrument cluster truly make the entire feel of the E350 timeless and sophisticated.”

“Although 0-60 performance isn’t likely the first thing that comes to mind when purchasing a Mercedes, the development of the 3.5-liter motor, combined with the 7-speed transmission, packs enough horsepower punch to compete with any of its luxury competitors, including BMW, Audi, Lexus and Jaguar.”

“In addition to a steel reinforced cabin with front and rear crumple zones, the E350 has more airbags than we could count on both hands. There were front and rear side window airbags, front side airbags, front dual stage airbags, driver and front passenger pelvic airbags, a driver-knee airbag and Mercedes’ NECK-PRO active head restraints.”

2010 Mercedes-Benz E550 Coupe Review – Edmunds.Com

Mercedes E550 Coupe Edmunds

I think they like it!
“Because once you actually go some place and spend all day on the road and maybe even a bit longer than you’d like, then you’ll figure out just how good the 2010 Mercedes-Benz E550 Coupe really is.”

“Luxury is the place where efficiency meets pleasure, and that’s where you’ll find the 2010 Mercedes-Benz E550 Coupe. It’s a serious motorcar.”

“If you think everybody should pack into one car for dinner…then you should wait for the shuttle bus, because the grown-ups are leaving.”

“It all adds up in acceleration, because the combination of the right kind of power and a right-size, 3,883-pound package (400 pounds lighter than an E-Class sedan) delivers 60 mph in 5.3 seconds (5.0 seconds with 1 foot of rollout like on a drag strip). Check out the E550 coupe’s quarter-mile run of 13.4 seconds at 105.2 mph and you’ll see what kind of muscle it has.”

“The thing that we really care about, though, is the simple presence of the E-Class suspension. In addition to the configuration of the front suspension struts, this E550 coupe has standard adaptive damping based on inputs from seven sensors, plus the availability of both manually selected normal and Sport mode. “

Read the whole article at


2010 E63 AMG Interior

The 2010 E63 is scheduled for launch this month. The first batch has already been built and are waiting to be released to dealerships. There is a lot of anticipation for this vehicle. I was talking with a cutomer today about the inclusion of a console mounted shifter on the AMG version of the E-Class. Unlike the other 2010 E sedans that use the column mounted gear selector, the E63 AMG is using something they call the ‘AMG DRIVE UNIT with center console-mounted E-SELECT lever.’ This very similar to the setup in the new SLS AMG.

In the photo below you will see the rotary switch used to select ‘C’ (Controlled Efficiency), ‘S’ (Sport), ‘S+’ (Sport Plus), ‘M’ (Manual), and ‘RS’ (Race Start) drive modes. In Manual and Sport Plus the 7-speed will shift in only 100 milliseconds. This is 25 percent faster than just Sport. This is partially achieved through cutting the fuel and ignition for a brief time to reduce the load on the transmission during hard acceleration. Another plus to having the rotary control knob is that it allows you the leave your car in the sport mode without having the transmission default to ‘C’ every time you start the engine like the other 2010 E-class models do.

The ‘Sport Off’ button switches the ESP setting from ESP On, to ESP Sport, and ESP Off. I haven’t seen any reviews yet that indicate if ESP off is truly off and I won’t be testing that when the first one arrives at Atlanta Classic Cars.

Similar to previous E-Class AMG vehicles, the suspension adjustment button allows the driver to switch between Comfort, Sport, and Sport Plus modes to best suit their needs.

A new feature for the 2010 E63 is the AMG Race Start function that activated by the ‘AMG’ button. Pressing this button will bring up a menu that allows you the adjust ‘configuration options’ (I won’t know what those are until we have one). To use Race Start they say you will have to stop the car, be in ESP Sport, press the brake, select ‘RS’ drive mode, and then pull the up shift lever once while fully pressing the gas and releasing the brakes. I’m assuming those last three parts don’t happen at the same time since the system is supposed to automatically rev the engine to the ideal launch RPM. That is one I will have to test and report back.

2010 E63 AMG Shifter

SLS AMG Shifter

2010 E63 AMG Wagon Debuts in Frankfurt

2010 E63 AMG Wagon

Just like the C63 Wagon I saw while I was in Germany, we probably won’t see the 2010 E63 AMG Wagon here in the United States but it is such a gorgeous vehicle I wanted to share the pictures! For some reason the US market just doesn’t respond to wagons. Too bad…this is a real sleeper!

2010 E63 AMG Wagon Rear

The 2010 C, ML, GL, and S Have Arrived at Atlanta Classic Cars!

It is an exciting time here at the dealership…the 2010 models are arriving! There is nothing I enjoy more than parking a 2009 next to a 2010 and looking for the differences. Some models have only tiny changes this year and some have the “refresh” – which is usually new bumpers, lights, a few buttons and new wheels. I have included a few pictures of the changes that jumped out at me.

2010 ML550

Mercedes 2010 ML550 Front Bumper Lights

2010 GL550 – New Bumpers, New Wheels, New Lighting

 Mercedes 2010 GL550

Mercedes 2010 GL550 Wheels

2010 GL450 – New Bumpers, New Wheels, New Fog Lights

Mercedes 2010 GL450 Wheels

Mercedes 2010 GL450 Bumper

2010 C300 – New Laurel Wreath Center Cap in Optional 18″ wheels

Mercedes 2010 C300 Wheels

2010 S550 – Full Refresh – New Lights, Bumpers, New Wood Steering Wheel

Mercedes 2010 S550 Front Bumper Lights

Mercedes 2010 S550 Rear Bumper Lights

Mercedes 2010 S550 Rear Bumper Lights

Mercedes 2010 S550 Wood Wheel

2010 E-Class – New Color – Quartz Blue

Mercedes 2010 E-Class Quartz Blue

My Review: 2010 E-Class Sedan (997) Driver Assistance Package

2010 E-Class Distronic Plus Cluster

I have been driving the 2010 E-Class every day since it was released last week and I am growing to appreciate it more and more. I am especially enamored with the new Drivers Assistance Package. I have always been a big fan of the technology and gadgets in our cars but Distronic always seemed a little too expensive and not entirely useful if you don’t spend all of your time on the highway. The upgrade to Distronic Plus and the addition of other features to this package has changed my mind!

The (997) Driver Assistance Package is priced at $2900 and consists of
– Distronic Plus with PRE-SAFE Brake
– Blind Spot Assist
– Lane Keeping Assist

Let’s take them one at a time…
Distronic Plus with PRE-SAFE Brake – Distronic is the radar adaptive cruise control system that we have had for years. It uses radar sensors mounted behind the front grille to sense the car in front of you and maintain a set following distance. So, if you set your cruise at 70 mph and a car in front of you slows to 60 mph, you also slow to 60 mph until that car speeds up or you switch to an open lane and you’ll resume 70 mph. The Plus part of Distronic Plus is that it works down to a complete stop. This is amazing and takes a little time to fully trust. For example, I drive home on a fast highway with 4 stoplights. I set the cruise at 70 and followed the car in front of me at a distance of about 100 yards. As the car in front of me slows and comes to a stop for the first traffic light the 2010 E350 also slows to a complete stop. The system’s following distance is proportional to your speed so you it will bring you to a stop at a normal distance from the car that you are following. If the system keeps you stopped for more than a couple seconds you just have to just tap the gas to resume your previously set maximum speed and following distance. For anyone who spends any time on the highways around Atlanta this feature will completely change your driving experience. Since this system will allow you to use the ‘cruise control’ in many more situations I would also expect to see an increase in fuel mileage versus a E-Class not using this system.

2010 E-Class Distronic Plus Sensor

PRE-SAFE Brake uses the same radar systems to constantly monitor the area in front of your E-Class. Using its long, medium, and short range radar systems it can detect objects as far as 200 yards in front of your vehicle. Pre-Safe braking is deployed in three stages. When the car detects that you are 2.6 seconds from an impact you will receive an audible and visual alert. At 1.6 seconds to impact there are 3 audible alerts and the system will automatically apply 40% of maximum power and activate the other reversible PRE-SAFE protection features like adjusting seat position, tensioning seat belts, and closing the windows. If the driver doesn’t press the brake pedal or swerve to avoid the collision at 0.6 seconds to impact PRE-SAFE Braking will apply the maximum braking force to greatly reduce the severity of a collision.

Another manufacturer is advertising a system like this but it only works at speeds below about 20 mph. Our system works on moving objects when you’re traveling from 19mph to 124mph and on stationary objects when you’re traveling below 44mph. Just like seatbelts, airbags, and ABS brakes this technology that is now exclusive to Mercedes-Benz will someday be standard on every vehicle, as it will certainly save lives.

2010 E-Class Blind Spot Assist
300cm = 9.8ft & 50cm = 20in

Blind Spot Assist – This system uses radar sensors in the rear bumper to monitor your blind spot on both sides of the car. When you start the vehicle a little orange triangle in the side-view mirrors illuminates to let you know the system is active. While you are driving the mirror is clear unless there is a car in your blind spot. Then you will see a red triangle. If you attempt to change lanes with a red triangle illuminated, the red triangle begins to flash and the car beeps twice to alert you. This has been incredibly useful for me these last few days as the car I have been driving has all of the MSRP stickers blocking my view. I can see this feature being incredible helpful to everyone, but especially for those of shorter stature or with limited movement in their necks.

2010 E-Class Blind Spot Assist

Lane Keep Assist – Using a windshield mounted camera, Lane Keeps Assist alerts you when you are drifting out of your lane. It takes into account your speed and turning angle to only alert you when you are unintentionally changing lanes. It uses three short vibrations in the steering wheel that feel a lot like rumble strips and are only noticeable to the driver. The system can also distinguish between solid and broken white lines and vary its alert timing. This system operates above 37mph so you won’t have to worry about it annoying you in parking lots. The system will also not activate if it believes that you are intentionally crossing based on your turn signal, brake, and accelerator usage.

2010 E-Class Lane Keeping Assist Camera

All in all I think the (997) Driver Assistance Package is amazing technology that really does represent the future of the automobile. It makes perfect sense for the car to take an active role in keeping you and your family safe. For most of us these are not options that we think we HAVE to have, but I think once you have them you will never want a car without them again. If you’re in the Atlanta area I would be happy to give you a demonstration!

The 2010 E-Class Sedan and Coupe Have Arrived at Atlanta Classic Cars!

 2010 E-Class At Atlanta Classic Cars

They are here! Our first shipment of 2010 E-Classes arrived this afternoon. We received a variety of E350 and E550 coupes and sedans. They should be cleaned up and ready for sale within a few hours. Please come take a look at the latest and greatest from Mercedes-Benz! Be sure to ask for me when you come in.

Special financing at 4.9% and excellent lease offers are now available as well

Edmunds Road Test Review: 2010 E550 vs. BMW 550i vs. Jaguar XF

The Mercedes-Benz E550 takes first place!

“They’re the right size, and when equipped with V8s, they’ve got the right amount of effortless performance. In relative terms, they provide a value commensurate with the asking price. Driving any one of these three announces that you know the price of quality and can justify paying for it. And clearly you’re smart enough to resist overpaying for more than you require.”

“We’re glad the 2009 BMW 550i, 2010 Jaguar XF Premium and 2010 Mercedes-Benz E550 Sport exist. This ideal trio goes 90 percent of the way to the M5, E63 AMG and XFR super sedans, yet they’re 100 percent easier to live with and rewarding in ways the thoroughbreds are not.”

“The Mercedes-Benz E550 is the quickest to 60 mph with a run of 5.3 seconds and its quarter-mile run of 13.6 seconds at 103.5 mph is also the best of the group… the E550 returns the best observed fuel economy in this comparison with 19.3 mpg, compared to the BMW’s 16.9 mpg and the Jaguar’s 16 mpg.”

“… we’re not sold on the BMW’s steering effort, which we found to be too heavy, especially compared to the lightly weighted Jaguar and buttery Mercedes-Benz system. So syrupy and out of character does the 550i’s steering seem that more than a couple drivers thought there might be something wrong with the car.”

“The E550 Sport is by far the most adaptable, rewarding and confident car on the widest variety of surfaces despite not being the outright best-handling car.”

“It is the only car here that is universally regarded as comfortable and intuitive to operate from the moment you get behind the wheel. It manages to be warm and rich, well-equipped and well-planned, and high-tech and high-quality all at the same time.”

“The 2010 Mercedes-Benz E550 Sport amounts to more than the sum of its parts. It’s hard to describe, but there’s an overall sense of satisfaction, competence and experience that’s somehow baked into the fiber of this car. It drives like it knows where it’s going. It looks like it knows where it’s been. And it’s priced as if it knows where we’re all headed.”

To read the full review visit

2010 Mercedes-Benz E-Class Options Package Pricing

 E Class Coupe E500

Last month Mercedes released the pricing for the 2010 E-Class coupe and sedan.

2010 E350 Sedan $48,600 and Coupe $48,050
2010 E550 Sedan $56,300 and Coupe $54,650

We now have the pricing for the popular Premium Packages for these vehicles.

Premium 1 Package (P01) – E350 Sedan and Coupe — $3,950
-COMAND with 40GB hard drive navigation
-SIRIUS real-time traffic
-Enhanced voice control for audio, telephone and navigation
-Gracenote Media Database
-SIRIUS Satellite Radio
-HD Digital Radio
-Zagat Survey Guide (Restaurants, Golf Courses, Hotels)
-6GB Music Register for download of music files
-harman / kardon LOGIC7 surround sound system with Dolby Digital 5.1
-iPod / MP3 Media Interface
-Heated Front Seats
-Rear View Camera
-Power Rear Sunshade

Premium 2 Package (P02) – E350 Sedan and Coupe — $6,350
-All contents of the Premium 1 Package, plus
-Bi-Xenon Headlamps with Active Curve Illumination
-Adaptive Highbeam Assist and LED Daytime Running Lamps
-Electronic Trunk Closer (Sedan)
-Heated/Active Ventilated Seats (Coupe)

When compared to typically equipped 2009 E-Classes, the 2010 E350 offers an almost 10% improvement in value! This is a great time to order to get an early vehicle equipped just like you want it!

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