Recognized as one of the top women business owners in America, Cathy Ellis leads Atlanta Classic Cars with a combination of gentility and tenacity. This formula has served her, and the business, well during the past 25 years.
The daughter of Mercedes-Benz dealer and founder of Atlanta Classic Cars, John Ellis, Sr., Cathy was exposed to her career path at an early age. Through her father, she gained valuable insights into the business and inherited a passion for success. Although he warned her that car sales is no place for a woman, she set her sights on dealer ownership and has made her own definitive mark on the industry.
After graduating from the University of Arizona, Cathy worked at a small Volkswagen dealership in Illinois, developing the expertise and hands-on knowledge needed to move ahead. In 1988, she moved to Atlanta to assume ownership of Atlanta Classic Cars in Decatur. Under her direction, the dealership grew to become one of the largest Mercedes-Benz retailers in the United States, and among the largest woman-owned dealerships in the country.
After four years of planning, consumer research and customer demands shaped the design for the new Duluth location for Atlanta Classic Cars, Atlanta Classic Cars moved to the $15 million facility in Gwinnett County after outgrowing its Decatur home. The current location opened July 2003, with an expansion for the Pre-Owned facility and Collision Center completed in 2006.
According to Ms. Ellis, “While others might say Atlanta Classic Cars is a success in spite of the fact that I am a woman, I believe it is successful, in part, because I am a woman.”
Ms. Ellis embraces Mercedes-Benz corporate-wide commitment to improving one-on-one service and recognizes relationship building is critical to dealership growth. She considers her greatest business accomplishment to be the familial atmosphere of Atlanta Classic Cars, which has led to the longevity of staff and the loyalty of customers. “We care about each other and our clients,” said Ms. Ellis. “And that keeps everybody coming back.”
Thank you Cathy, for making Atlanta Classic Cars the place that it is today. You will be missed. -Jesse Cannon-Wallace, ACC since 2003
I spent three days looking at the Mercedes-AMG GT S. Three days talking about the GT S with lots of customers. Three days taking and posting pictures. Now it’s gone and I miss it! Here’s a nice long video to get over my withdrawal!
The AMG GT S is here! Our AMG trainer brought it by this morning for both technical and retail training. We offered to store it for the weekend while he is out of town. (nice of us, right?) So, come take a look! It is parked in front of my office.
Wow! This 2015 S63 AMG just arrived on the showroom floor and it has it all! I often order cars for customers without being able to show them every feature in person. Well, as long as this car is here I will be able to demo everything!
Take a look at the design Metallized Ash Wood trim! This is real wood…that looks like metal!
The 3 levels of rear seat packages culminate in the Executive Rear Seat PLUS that gives you tray tables and 4 position seating. Fancy!
We have training on the Mercedes-AMG GT S later this week and the word is that the car will be here all day Friday and Saturday! (that’s March 6-7 2015 for those reading in the future!) We can’t drive it, we can’t touch it…but we can take lots of pictures! If you are in the neighborhood please stop by and see the latest offering from Mercedes-Benz and AMG!
For Model Year 2016 Mercedes-Benz is renaming/reorganizing some of our models. If you think of the C/E/S as the building blocks and then the GL as a prefix for SUVs, SL as a prefix for roadsters and CL as a prefix for coupes, I think it makes sense!
My chart isn’t perfect. I left out the S-Coupe and E-Coupe that are staying the same. Also, the B-Class is a strange case and doesn’t fit here. It is a work in progress! We’ll get it eventually.
The 2015 Mercedes-Benz S550 coupe is a stunner! Replacing the outgoing CL-Class this year, the S Coupe has been an instant success. Every one that has arrived has been spoken for already. So, when this factory demo came available we snapped it up! This car has 2050 miles and is available for sale at Atlanta Classic Cars!
So, you want to race your C63 AMG but are worried about overheating? Mercedes-Benz now has a solution for you! This is a customer pay item and designed for those who are driving the C63 extremely aggressively.
Enhanced Cooling Package
Larger front oil cooler
Larger wheel arch oil cooler
Modified fresh air ducting
Larger air intakes in the underbody paneling and wheel arch right