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Mercedes-Benz took home three trophies at the World Car Awards announced at the New York International Auto Show this week! “The World Car Awards (WCA) are more than just an awards program. The WCA’s judging panel is made up of 75 prominent automotive journalists from around the world that form a global community of experts. The jurors ensure the integrity and credibility of the awards but also serve as an important resource for the industry with a focus on excellence and innovation on a global scale.”
2015 World Car of the Year: Mercedes-Benz C-Class
2015 World Luxury Car: Mercedes-Benz S-Class Coupe
2015 World Performance Car: Mercedes AMG GT
“Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG, Head of Mercedes-Benz Cars said, “The C-Class is a best seller that has always been a trendsetter in the premium medium-size category. This is true for the new C-Class as well. It comes to the starting line with qualities usually reserved for higher-class automobiles – ecologically, technically and also with regard to comfort and driving pleasure. It embodies what we understand modern automotive luxury made by Mercedes-Benz to be and has all the prerequisites to be a huge success. Accordingly we are extremely delighted of winning the honour of WORLD CAR OF THE YEAR.”
The 2014 Mercedes-Benz CLA45 AMG is scheduled for release later this month and it is already winning awards! It was a close race, but Motor Authority has named the CLA45 AMG the Best Performance/Luxury Car to Buy for 2014!
“But most of all, the CLA45 is the kind of car that commutes in comfort, but never fails to inspire a face-splitting grin. It is, quite possibly, the best all-around, attainable, everyday enthusiast car we’ve driven.”
I have one on the way…
“In our Best of the Best testing, we found the GL to be as fine a seven-seater as one could ask for. Quiet and smooth in the extreme with plenty of power and imperceptible shifts, the GL has an adjustable suspension that makes the ride suitable for most conditions, or at least all of the ones we encountered.”
“What ultimately pushed the GL over the top was that it has all those attributes and just drips quality, from the sheetmetal gaps to the door thunks. The cockpit is well built from quality materials, and the seats comfortable for long hauls—we spent literally days behind the wheel with nary a complaint.”
Read the full review at Autoweek online.
“Little did we realize just how badly the GL would bully the other 10 competitors. At the end of our testing, we’d narrowed the field down to three potential winners: the GL, the Ford Escape, and the Nissan Pathfinder. But in truth, it was no contest.”
“The real point, however, is how totally and completely the new GL dominates this segment. Calling it best in class is the definition of an understatement. It’s the best the class has ever seen.”
“At first glance against our six criteria — Performance of Intended Function, Design Advancement, Engineering Excellence, Efficiency, Safety, and Value — the Mercedes nails five of them. Value is, of course, the sticky wicket. But as stated earlier, when you start comparing apples to apples, the GL is no more expensive than the vehicles it directly competes against.”
Read the full article at Motor Trend Online.
“Its interior styling is more luxurious than the previous-generation model, with one of the nicest improvements being the massive piece of burled wood covering the dash from edge to edge.”
“Most of the judges liked the styling changes, and everyone agreed the GLK is an exceptionally fun vehicle to drive. It’s quick, nimble, and confidence-inspiring, with exceptional braking.”
“For our 2013 Sport/Utility of the Year competition, the overwhelming majority of the competitors were car-based. There was one that wasn’t though, the 2013 Mercedes-Benz GL-Class, a vehicle that in the words of technical director Frank Markus, “did more of what we expect an SUV to do.””
Good luck to both competitors! The results will be available on October 15th.
For 2011 Mercedes-Benz USA held a “Beyond the Walkaround” Competition for salespeople to test our product knowledge, presentation skills and customer interactions. I competed at the Market Level and Regional Level to advance to the National Finals held in November in New York City at Mercedes-Benz of Manhattan. The four finalists, one each from the Northeast, Southern, Central and Western Regions presented the ML-Class to the Exectutive Management Team of Mercedes-Benz USA as well as our Learning & Performance training team. I placed second at the National Level this year and was presented with this unique trophy by President & CEO Herbert Werner and VP of Sales Mike Slagter. It was an honor to represent Atlanta Classic Cars and the Southern Region at the National Level. It was a great experience and I will certainly put the product knowledge and sales skills to use! Thank you to everyone who organized this great competition.
Mercedes-Benz USA was one of only 40 companies to receive the distinction of being a J.D. Power 2011 Customer Service Champion.
Five key customer “touch points” are measured - people, presentation, process, product and price – to identify companies that excel within their own industry and also stand out among all 20 major industries that J.D. Power evaluates.
Ernst Lieb, president and CEO of MBUSA, says “This is an important confirmation of the extraordinary effort we have undertaken with our dealer partners over the past few years to ensure that we are delivering the very best experience to our customers.”
JD Power has announced that Mercedes-Benz had the highest, new car buyer, customer retention rate of any brand in 2009. 66% of Mercedes-Benz owners who purchased a new vehicle bought another Mercedes-Benz.
Mercedes-Benz also ranked in the top 10 of all the major JD Power syndicated surveys for 2009!
1st in Customer Retention
3rd in Sales Satisfaction
6th in Initial Quality
6th in Product Appeal
9th in Customer Service
9th in Vehicle Dependability
That is a well rounded ownership experience! And we are moving up every year!
Our loyalty increased 8% over last year to 67% overall! In these tough economic times it speaks to the value of the brand that 2/3rds of our owners come back time after time!
The study says “Mercedes-Benz has steadily improved its customer retention rates during the past five years, and in 2009, has achieved the highest rate ever attained by a manufacturer since the inception of the study,” said Festekjian. “In particular, customers cite the resale value and appearance and styling of Mercedes-Benz models as primary reasons to remain loyal to the brand.”